Digital Health Co-Design
Elicitation Interviewing
Eliciation Interviewing
Elicitation interviewing is a structured method used to gather targeted feedback on specific design materials or content, such as prototype features, interface elements, or draft messages. Unlike open-ended interviews, elicitation interviews present participants with concrete stimuli (for example, screenshots, storyboards, or text messages) and ask them to respond to pre-set questions about clarity, relevance, tone, and appeal.
Application Example
In a study developing a theory-based mHealth intervention to promote HIV testing among African migrant communities in the UK, researchers used elicitation interviews to refine the content of a text messaging–based intervention. After conducting six focus groups to identify key behavioural themes using the Health Belief Model, the team drafted a set of tailored text messages based on these themes. During the message pre-testing stage, they used an established elicitation interviewing method: individual participants were shown each draft text message (as well as the set as a whole), and for each message they answered a structured set of questions. This allowed researchers to collect specific, actionable feedback on which messages resonated and which needed revision. (Evans et al., 2016)